After launching over 1,500 websites, there are some key features for home service companies that make it easy for founders and business owners to select the right web design company to build the best website for their business.
The keys to making sure you have the best website are related to the model, the cost of time and resources, the support during and after launch, and the tools and platform you choose to build on.
Here is the Launch Kits Founder and Owner, Justin Rule, to share what the best websites for home service companies have proven to have in common.
- The best websites are built using proven, high-converting designs and layouts rather than just following popular trends
- The best website for your business should consider your time investment cost
- The best website for your business might be best as be small and focused site instead of a large and overly complex site that says nothing clearly
- The best website should be easy to build, launch, and maintain with ongoing support
1. PROVEN IS BETTER: Proven blueprints and layouts are much better than popular. If you think adding content to a Squarespace or Wix site will convert, then you are assuming the role of conversion expert and design professional based on data you probably don’t have. But if it’s not proven to convert visitors into customers or leads, then it’s really just a waste of your time, effort, and energy.
Imagine you are a landscape or pesticide person and some new thing that’s popular comes out to control a weed. But it is not proven and does not work as effectively as some method or product you use. As the expert and the veteran in the industry, you have been around the block and you know that while a product might be popular, what matters is what has proven to work.

2. TIME IS MONEY: Let’s just say you’re worth $50 an hour, maybe $100+/hour – if it takes you five months (or three people on your team to work with people for three months), you just invested all that people cost into a website when you could actually hire website designer experts to build it in a few days. Speed matters. Your time is absolutely worth money in the web design and build process. If you spend three months building a site, how many leads do you have to get to make up for even that time you took building the website?

3. LESS IS MORE. Small and focused is so much better than this big, fluffy, weak kind of half done, half baked websites with a ton of pages that say so little. Get your visitor into whatever lead funnel that you want, whether they’re calling, whether they’re filling out a form, whether they’re going over to a profile, clicking on an instant estimate, whatever it is, make sure it’s tight and small and focused.
Don’t be fooled into thinking bigger is better.

4. NO FLUFF: There’s so much that you could put on a website – tools, plugins, trackers, all this extra integrations and social feeds etc. But the best websites don’t have fluff. It’s just built on the best practices on a proven platform with smart tools, with strong teams building and supporting it.

5. EASY COUNTS: It should be easy. The best website for your business is both easy to build and launch, but also easy to maintain and support. Where your web people don’t disappear after you launch. As you grow, your website can grow. Make sure that easy is part of the process for you.

At Launch Kits, we make getting the best websites an easy, smart and affordable process.