Boost Your Visibility Online With A Digital Press Release

If you know us, you probably know Launch Kits for one thing: websites.

We’ve built over 1,850 websites and earned more than 300 five-star Google reviews along the way. Helping businesses show up online and look credible is what we do every day.

But there’s another service we offer that more and more business owners are starting to take advantage of — and it can make a big difference in how your company is seen online.

It’s our digital press release service.

And if you’re launching something new, expanding your services, celebrating growth, or simply wanting more visibility, this might be exactly what you need.

Order your press release.

What Is a Digital Press Release?

Why Press Releases Matter (More Than Ever)

Some people assume press releases are outdated. In reality, they’re becoming even more powerful — especially in the world of SEO and AI-driven search.

Here’s why:

1. Authority and Credibility

When your business is featured on recognized news platforms, it builds trust. Customers see that you’re legitimate, growing, and worth paying attention to.

Seeing your company on well-known news networks instantly elevates your brand perception.

2. SEO Benefits

Press releases aren’t just about publicity. They can directly impact your search rankings.

When your press release is distributed across hundreds of websites:

• Your brand name gets mentioned consistently
• Search engines associate your company with specific services and keywords
• Your overall online footprint grows

And here’s where it gets really interesting.

A leading local SEO agency, Sterling Sky, tested whether press releases help with rankings. Their findings showed measurable improvements in search performance and visibility shortly after distribution.

In one case involving a lawn care company, rankings and traffic improved almost immediately after the press release went live. Even more notably, the business began appearing in AI-generated search overviews for their target keywords.

That’s the kind of digital momentum you want.

3. AI Discoverability

Search isn’t just about Google’s traditional results anymore.

AI overviews and AI-powered search tools are pulling information from authoritative sources across the web. When your business is mentioned in trusted news outlets, it increases the likelihood that AI systems recognize and surface your brand.

In simple terms, press releases help you show up where modern search is headed.

A Real Example: Kinsman Lawn

Let’s make this practical.

One of our clients, Kinsman Lawn, was expanding their lawn care business and adding new services. Instead of just updating their website quietly, we created a press release announcing the expansion.

We crafted:

• A compelling headline
• Clear details about their growth
• Professional quotes
• A polished, news-style narrative

Then we distributed it. The result?

The release appeared across Google News, major national platforms including AP News, and a variety of industry and regional news networks.

It wasn’t just “posted online.” It was published. And they received a full distribution report showing exactly where their press release appeared. That visibility builds credibility. And credibility builds trust. And trust builds business.

What You Get With Launch Kits

When you order a press release through Launch Kits, you’re not just paying for distribution.

You’re getting:

• Professional writing tailored to your business
• Distribution to 250+ news networks
• SEO-focused formatting
• AI discoverability advantages
• A complete distribution report
• Transparent, simple pricing

All for one flat price of $299.

No hidden fees. No complicated tiers. Just straightforward visibility. If you’re ready to get started, you can order here: Press Release

When Should You Use a Press Release?

You don’t need to be a Fortune 500 company to benefit from a press release. In fact, they’re often most powerful for growing local businesses.

Here are some perfect opportunities:

• Expanding services
• Opening a new location
• Serving new clients
• Launching a new business
• Hiring key leadership
• Winning an award
• Announcing a partnership
• Rebranding
• Hosting a major event

Anytime you have legitimate news, you have an opportunity. The key is not letting that momentum go unnoticed.

Think Bigger Than Social Media

Social media posts disappear in hours. Email announcements reach your current audience. These tools can be helpful, but they don’t expand your footprint.

A digital press release:

• Extends your reach beyond your existing followers
• Creates searchable, permanent visibility
• Positions your brand alongside established news outlets
• Adds long-term SEO value

It’s not about vanity. It’s about strategic digital growth.

Why More Businesses Are Taking Advantage

We’re seeing more of our clients use press releases not just as a one-time marketing tactic, but as part of a bigger strategy.

When combined with:

• A strong website
• Ongoing SEO
• Local search optimization
• Paid ads
• Email marketing

A press release amplifies everything else. It gives your growth story a megaphone. And in today’s digital landscape, clarity and authority matter more than ever.

Ready to Launch?

If you’re growing, expanding, launching, or leveling up — don’t keep it quiet.

A digital press release can:

• Increase your visibility
• Improve your SEO
• Strengthen your credibility
• Help you show up in AI-driven search
• And give your business the professional spotlight it deserves

We make the process simple. You fill out the form, we handle the writing and distribution, and you receive a full report showing where your announcement was published. It’s one of the easiest ways to create meaningful digital momentum.

Start here: Press Release